Dashboard creates an ecosystem for consuming, promoting and merchandising VZW's multimedia content and services. Dashboard was built on Adobe's Flash Cast™ platform and leverages their leadership in providing best-in-class content authoring tools (i.e. Flash) and user interface design. Dashboard is a platform designed to drive additional data for Verizon and our partners by improving the customer experience and content discoverability.

Dashboard Channels provide linkage to VZW services:

• Mobile Web
• GetitNow Applications
• GIN Search
• V Cast Video
• V Cast Music

Supports ads, promotions and direct access to:

• Games
• Ringtones and Ringback Tones
• Songs
• Applications
• Wallpapers
• Mobile Web Sites
• VZ Navigator
• ESPN MVP
• Pix Place (Mobile Web link-away),
• Consumer eMail (Mobile Web link-away), etc.

The Dashboard service consists of three major components:

• A content application server
• A Flash-based handset client, and
• A collection of rich multimedia Flash "channels" (i.e. mobile widgets).

These VZW programmed channels are updated by providing content to the device from the content server over the EV-DO network.

Each channel will be able to render Flash content, launch an application, or invoke other media handlers on the device to process the selected content. As such, the Dashboard application will be capable of launching a BREW-based WAP 2.0 browser (Access), VZW Tones application, Mobile Shop, video catalog/player, music catalog/player, BREW based search application, et al on the handset in response to a user request from within a content channel. This will allow VZW to create a simple and unified experience across a range of consumer data services.

The handset client will contain a default landing channel and utilize a vertical "carousel" for navigation to all other channels.

Users will be able to select from a set of channels, including (but not limited to):

• VZW Showcase (for featured information/artists/upcoming events, games, etc)
• Games
• Music
• Entertainment
• News
• Weather
• Sports
• ESPN
• GIN Search
• Business
• Community
• Tones & Extras (wallpapers & ringtones)
• Mobile Web (news, weather, sports, links from within the channels to WAP pages)
• Third Party branded Channels

Within each of the channels (as applicable), users will be able to personalize content delivered to the user by the server. For example, users will be able to select 3 zip codes for personalized weather forecasts. News, entertainment and other channel information may also be tailored per zip code and/or areas of interest.

Each of the VZW sourced channels will receive information from the Dashboard content application server, which aggregates content from multiple providers and distributes it to the handset application. Information retrieval and updates occur upon customer request or when the application is launched.