| VZW Premium Messaging Guide: |
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If you are looking for more information on premium SMS and how to launch Premium SMS or MMS
campaigns for
Verizon Wireless customers, please review the information below:
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1. Content Provider reserves the shortcode via CSCA. (Please click here to access the
CSCA website.)
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2. VZW internal workflow tool for approving campaigns - Campaign Administrator Tool (CAT) at https://psmsadmin.vzw.com
receives daily CSC feed with VZW Assigned shortcodes.
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3. Content Provider selects one of the VZW approved content aggregators. (Please click here to
view our
premium Content Aggregator referral sheet.)
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4. Shortcode is assigned to the selected aggregator within the CAT tool.
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5. Aggregator submits the campaign application in the CAT tool. (Please click here to
view
sample submission page from the tool.)
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6. Campaign goes through VZW review and approval process. (Please click here for
an
overview of the VzW Premium Messaging approval process.)
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7. VZW approval
is sent to the aggregator within the CAT tool.
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Note: All content is required to be rated appropriately and must comply with:
- Industry Best Practices (MMA guidelines) (Please click
here
to view a copy of the guidelines)
- VZW content guidelines (Please click here to view a
copy of
the VzW content guidelines)
- Content Aggregator agreements and SLAs
- VZW review and approval process
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