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Benefits of WAP

Applications Improvements
Next generation applications can be viewed through WAP 2.0 enabled multimedia browsing environment (support for standard Internet GUI extensions). Also, new WAP 2.0 functionality includes end-to-end SSL security, voice browsing, integrated telephony applications, data synchronization through Sync ML.
Benefits for VZW and Its Customers
  • Richer user experience increases product offering's attractiveness to both the end-user and the developer community
  • Better leverage of:
    • Higher bandwidth, faster data speeds, greater processing power and varied screen sizes
    • Smaller, faster, higher power devices
    • 3G Network capabilities
  • Provisioning - Permits operator to provision and identify the service and manage the devices
  • Improved branding opportunities for both VZW and partners
Benefits for the VZW Developer Community
WAP 2.0 is a significant upgrade from the WAP 1.X platform. The WAP 2.0 specification contains improvements and new features available to WAP content developers.
  • Backward legacy compatibility: WAP 2.0 converges with Internet standards (xHTML, HTTP1.1, TCP/IP), while still supporting previous WAP versions providing development consolidation for the content providers and the content community as a whole.
  • Upgraded Application Environment: XML enabled content with XSL Style sheets allow the content provider to leverage same content base across different environments and make changes to the content easily.
  • Open standards environment: Bridges the wireless (HDML, WML languages) and wire-line environments (supporting xHTML, HTML, XML, HTTP Push) and effectively leverages the unique functions of wireless networks and devices such as premium services and CDMA 2000 functionality, e.g., location based services, multimedia, etc.
  • Reduction of development costs (WAP 2.0 permits wireless devices to utilize existing Internet technologies)
  • User Agent Profiling: Enhanced user agent profiling capabilities through which detailed device capability information is available to content providers so that content can be customized by device type.
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