Mobile Web
 

WAP Tools

Marketing

Marketing Communications:
Verizon Wireless intends to promote the new WAP 2.0 service through a variety of media and marketing vehicles, including print, retail and collateral.
Collateral:
Launch collateral will include a single collateral piece to introduce the service. Our aim is to include the logos of content providers who will be providing content at launch. Longer term, WAP 2.0 will be folded into ongoing Get It Now collateral pieces.
Target Segment:
Based on segmentation analysis, three primary target segments were selected for Verizon Wireless WAP 2.0:
  • Youth
  • Boomers
  • Mobile Professionals
Segment Description Top Browsing Categories
Youth Age: 18-24 years News, Weather, Sports, Horoscopes
Boomer Age: 37-55 years News, Weather, Sports, Shopping portals
Mobile Professional Service predominantly used for business purposes News, Weather, Sports, Business
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