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Marketing
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Marketing Communications:
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Verizon Wireless intends to promote the new WAP 2.0 service through a variety of media and marketing
vehicles, including print, retail and collateral.
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Collateral:
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Launch collateral will include a single collateral piece to introduce the service. Our aim is to
include the
logos of content providers who will be providing content at launch. Longer term, WAP 2.0 will be
folded into
ongoing Get It Now collateral pieces.
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Target Segment:
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Based on segmentation analysis, three primary target segments were selected for Verizon Wireless WAP
2.0:
- Youth
- Boomers
- Mobile Professionals
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| Segment |
Description |
Top Browsing Categories |
| Youth |
Age: 18-24 years |
News, Weather, Sports, Horoscopes |
| Boomer |
Age: 37-55 years |
News, Weather, Sports, Shopping portals |
| Mobile Professional |
Service predominantly used for business purposes |
News, Weather, Sports, Business |
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